Permission-based e-mail campaigns are powerful marketing tools, as you will learn from Zvonimir Gluhak, Director of Information Technology for SouperSalad, healthy restaurant chain headquartered in San Antonio, operating 87 restaurants in 12 states. He will share how his company uses sophisticated back-end analytic features of the Doppler e-mail program to test and create successful programs that are setting his company apart from other marketers.
Cesar Donófrio, President of Common Sense, the creator of Doppler, will explain the program's unique ability to distribute bilingual campaigns adapted to the recipients' needs - the first ever to offer these capabilities. And, Chris Day will guide you through the steps to creating powerful email marketing campaigns quickly and easily, and then give insights into ways to evaluate the analytics of the campaign.
You'll also learn how these campaigns can reach different Hispanic groups on both sides of the border, and which demos can be most successfully targeted with different types of programs or products. You'll leave this luncheon as the e-mail marketing guru of your company, so make your reservation today for this program chock-full of valuable hands-on learning.
Location: SouperSalad, 410 at Blanco (next to Goodwill, outside Loop 410, east of Blanco)
Cost: $10.00 members and students, $15.00 non-members, $20 walk-in
Meal: All you can eat buffet with beverage
Space: Only 60 seats are available, so RSVP now