10


Utilizing music in marketing and advertising efforts has always been a powerful combination. It is engaging, enchanting, and it creates an exponential impact for a campaign that is usually greater than the sum of its parts. But, in U.S. Hispanic efforts some approaches have bordered on being formulaic or even cliché. Attend our panel discussion and learn from the experts as to what criteria to consider when incorporating music, and get the inside scoop on what you should know about working with artists. Here you’ll see some examples of the more successful efforts, and you’ll have the benefit of tapping into the experience of some local/regional professionals.
Ramiro Burr, a nationally recognized music authority, will moderate the panel.
Ramiro Burr is an experienced music reporter, columnist, book author and award-winning blogger. Through his prolific career he's written for numerous magazines and newspapers including Billboard Pulse, Rhythm Music, Cashbox, Latina, Performance and New Country Music magazines, as well as the Houston Chronicle and Austin Chronicle newspapers. His reviews have also appeared at Billboard.com, Amazon.com and Barnesandnoble.com.
The panel will be comprised of Jorge Flores, award-winning producer/record label owner, Jesús Ramírez, author, owner of My Story, and formerly Creative Director & Partner of The Cartel Group, and David Garcia, Entertainment Attorney.
Location: Aldacos in Sunset Station, 1174 E Commerce by St. Paul’s Square
Parking: Park at public lot on E. Commerce next to location or free in Alamodome lot
Menu: Salad, Entrée, Desert and Beverage
Cost: $25 AMA members, $35 non-members, walk-in $40, Table for 10 $300
RSVP: RSVP and pay online at www.sa-ama.org, or email RSVP@sa-ama.org by noon on Monday, September 15th
No shows: No show and late cancellation policy in effect

6PM social, 7 PM dinner, plus concert til 10:30 PM by the world reknown Mariachi group headquartered in San Antonio, with celebrity entertainers from across the nation. Join us at the AMA - SAVision table for just $50. Venue is Pearl Stables, 312 Pearl Parkway at the Pearl Brewery, just west of 281 and south of Josephine Street. Festive attire, guayaberas OK for men. Come ready to party the night away to incredibile Latino music in a once-in-a-lifetime celebrity event. Proceeds benefit mariachi student scholarships.
RSVP and purchase tickets from Marie Ferrante at (210) 844-4155
RSVP: RSVP and pay online at www.sa-ama.org, or email RSVP@sa-ama.org
Email: mferrante@satx.rr.com and ask to join the AMA-SAVision table.
2008 Showcase of Hispanic Ad Agencies![]() |
Date: Thursday, November 6
2nd annual event to showcase the cutting edge Spanish-language advertising for national clients created by local Hispanic Ad Agencies. Creative expo and coctktail reception start at 5:30 PM, followed by banquet at 7:00 PM. Throughout the evening, 10 different local ad agencies will provide creative insights and success stories for national clients and brands in a one-of-a-kind event. You'll gain insight into the creation of campaigns that tug Latino heartstrings and open their wallets, while learning of the amazing accomplishments of our local creative talent. Coronado Ballroom of El Tropicano Hotel, 110 Lexington Avenue on the Riverwalk. Dress business or cocktail.
Cost:
AMA Members: $35
Non-member guests: $45
Table of 10: $400
AMA student members: $25
Late RSVP and Walkins: $55.00.
RSVP: RSVP and pay online at www.sa-ama.org, or email RSVP@sa-ama.org