SAVisión is dedicated to providing educational opportunities that will contribute to the professionalization of the Hispanic marketing field.

Recommended Curriculum

SAVisión has developed a recommended curriculum for both undergraduate or graduate degree programs in Hispanic marketing, with the only difference being the depth of independent research and project interaction and development. All Hispanic marketing degree candidates are expected to complete general education and business courses required for the relevant degree, and show a proficiency in speaking, reading and writing both English and Spanish. The curriculum recommends a total of 7 courses specific to Hispanic marketing to adequately explore the different areas and skill sets needed to be effective in this field:

HM 201 - La Cultura – The Who, Why and Where of Hispanic Marketing
HM 202 – El Mercado – Understanding the Impact of Hispanics in the Market Place
HM 203 – En Vivo – Summer Internship in Hispanic Marketing
HM 301 – La Campaña – Creating an Effective Marketing Campaign
HM 302 – Los Exitos – Learning from the Best of the Best
HM 401- En Desarrollo – Developing a Hispanic Marketing Project
HM 402 – En Práctica – Executing a Hispanic Marketing Project

Many of the materials, case studies, data, and other resources that can be used by students or instructors are available on this website on the Resources page.

Download: Recommended Curriculum